TikTok Publishes New Guide for Home Decor Marketers

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TikTok has published a new guide to home décor trends in the app, and how marketers can tap into discovery behaviors to maximize their home living promotions.

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The 16-page guide includes overviews of rising trends, as well as usage statistics that relate to home décor engagement in the app, as well as info on TikTok ad products that can help you reach the right audience at the right time.

You can download the full guide for yourself here (with e-mail sign-up), but in this post, we’ll take a look at some of the key notes.

First off, the guide looks at rising home décor trends:

As explained by TikTok:

“TikTok has become more than a source of home inspiration - it’s where decisions are made and purchases happen. Research shows that 77% of users have recently bought household care items, and nearly half say they’re open to buying consumer packaged goods directly on the platform. The timing couldn’t be better for brands. Major life moments like moving, renovating, or reorganizing often result in new habits, and TikTok users going through these transitions are especially receptive to discovering and trying new products.”

The guide also looks at TikTok’s various promotional offerings on this front:

While there’s also a timeline overview of the optimal times to launch your TikTok ad campaigns:

There’s also a listing of key creative tips for your home décor videos, which also relate to pretty much any TikTok clip:

These are some handy notes and pointers, which could help you refine your TikTok marketing strategy, with, again, most of these notes relating to pretty much any niche and product.

Some interesting considerations either way.

You can download TikTok’s full “Home Refresh with TikTok” guide here.