Save A Lot y Mas will lean into updated graphics and advertising designed to better connect with Spanish-speaking shoppers. Save A Lot You can find original article here Supermarketnews. Subscribe to our free daily Supermarketnews newsletter.
Discount grocer Save A Lot and Leevers Supermarkets have officially launched a new store format, Save A Lot y Mas—an attempt to further capture the growing demand for Hispanic grocery stores.
Located in Overland, Mo., the store builds on the original Save A Lot concept, but additionally offers an expanded selection of fresh Hispanic produce, specialty meats, and bakery items.
The new concept, with two additional locations in Colorado, will operate as a test-and-learn format with the potential for further introduction into other Save A Lot locations serving a large Hispanic customer base, Save A Lot said in a press release.
Save A Lot y Mas will lean into updated graphics and advertising designed to better connect with Spanish-speaking shoppers. Spanish will be prominently featured throughout the store and across marketing materials, including in-store signage and digital promotions.
“We’ll continue to test and learn as we expand our product offerings and store formats into other areas,” said Save A Lot Chief Operating Officer Bill Mayo in the release.
The store concept is the next iteration in a continuing collaboration between Save A Lot and Leevers to better serve the Hispanic community and follows the launch of the two companies’ Ahorra Mucho store format in Aurora, Colo., last fall.
According to Save A Lot, the Save A Lot y Mas concept incorporates learnings from Ahorra Mucho. Initial concept features include an enhanced produce assortment, a curated meat selection with ready-to-cook marinated options, and partnerships with local bakeries to offer fresh-baked sweet breads.
“Save A Lot y Mas is part of our ongoing concept development efforts to better meet the needs of Hispanic shoppers,” said Jon Koontz, chief operating officer at Leevers Supermarkets.
**
Download the Supermarket News media kit here
