Peloton, Freshworks, Columbia Sportswear, Kontoor Brands, and The Real Brokerage Shares Plummet, What You Need To Know

What Happened?

A number of stocks fell in the afternoon session after the Trump administration announced intentions to impose a 35% tariff on many goods imported from Canada.

This move is far more than a typical trade dispute; it targets the United States' largest and most deeply integrated trading partner. Canada is not merely a neighbor but a critical component of North American supply chains, particularly in sectors like automotive, energy, and critical minerals. This move has sparked concerns about potential retaliatory actions and a wider impact on the North American economy, leading to a risk-off sentiment among investors. The S&P 500, Dow Jones Industrial Average, and Nasdaq all opened lower, pulling back from recent record highs and heading for their first weekly loss in three weeks.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks.

Among others, the following stocks were impacted:

• Consumer Electronics company Peloton (NASDAQ:PTON) fell 4.3%. Is now the time to buy Peloton? Access our full analysis report here, it’s free.

• Sales Software company Freshworks (NASDAQ:FRSH) fell 4.7%. Is now the time to buy Freshworks? Access our full analysis report here, it’s free.

• Apparel and Accessories company Columbia Sportswear (NASDAQ:COLM) fell 3.3%. Is now the time to buy Columbia Sportswear? Access our full analysis report here, it’s free.

• Apparel and Accessories company Kontoor Brands (NYSE:KTB) fell 3.1%. Is now the time to buy Kontoor Brands? Access our full analysis report here, it’s free.

• Real Estate Services company The Real Brokerage (NASDAQ:REAX) fell 4.6%. Is now the time to buy The Real Brokerage? Access our full analysis report here, it’s free.

Zooming In On Freshworks (FRSH)

Freshworks’s shares are somewhat volatile and have had 12 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

Freshworks is down 11.6% since the beginning of the year, and at $14.05 per share, it is trading 28.9% below its 52-week high of $19.75 from January 2025. Investors who bought $1,000 worth of Freshworks’s shares at the IPO in September 2021 would now be looking at an investment worth $295.48.

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