The Digital Ironman kiosks, which can double as a distribution stand for print circulars, are already deployed at grocery retail chains like Giant Eagle, Homeland, and Redner’s Markets. Grocery TV You can find original article here Supermarketnews. Subscribe to our free daily Supermarketnews newsletter.
Food City is launching in-store retail media at 140 stores across its five-state footprint through a new partnership with Grocery TV, the grocer said on Friday.
The Abingdon, Va.-based grocery retailer will deploy digital kiosks at the entrances and front end areas of the stores in Kentucky, Virginia, Tennessee, Georgia, and Alabama, according to an email from Grocery TV.
“Food City is also utilizing Grocery TV’s newly released Digital Ironman to capture attention at entrance,” a Grocery TV spokesperson said in an email to Supermarket News. “Through the partnership, Grocery TV enables Food City to deliver real-time, relevant promotions that enhance the shopping experience exactly when and where it matters most.”
The Digital Ironman kiosks, which can double as a distribution stand for print circulars, are already deployed at grocery retail chains like Giant Eagle, Homeland, and Redner’s Markets.
Grocery TV said its current network of digital ad screens spans more than 6,300 stores.
The retail media network tech company’s most recent big grocery deal came in April, when it added Northeast Grocery, Inc. (NGI) to its network. That includes NGI banners Market 32, Price Chopper, and Tops Friendly Markets.
The partnership deployed Digital Ironman at nearly 300 stores across six states.
“Grocery TV brings the scale and expertise to help our marketing team drive retail media revenue growth in ways that align with our mission to preserve the high-quality, service-oriented shopping experience our customers count on,” Diane Colgan, SVP of marketing for NGI, said in April. “We prioritize partnerships that enhance our omnichannel experience, and this adds another valuable, impactful way for us and brands to connect with our shoppers.”
Retail media networks are a rapidly growing segment in the grocery sector, offering a variety of benefits for grocers, including valuable customer data and new revenue streams from consumer packaged goods companies.
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